MDR Forum

Top 10 Tips For 2012

MDR Forum — Thu, 26 Jan 2012 16:06:22 +0000

Starting off a new year with a pause to reflect on marketing and sales strategy always makes sense, so we asked ten industry colleagues and MDR experts to give us their number one marketing or sales tip for education marketers. With a marketplace that continues to be tight on spending—both at schools and in our own businesses—you need to make every part of your plan count. Check out what the experts recommend you focus on in 2012…

Announcing Access MarketView, a Salesforce.com App for the Education Market

MDR Forum — Wed, 04 Jan 2012 17:47:14 +0000

We’ve just announced plans for Access MarketView, a new Salesforce.com application for Education MarketView, our online sales lead tool. The new application will be released in February 2012 and available for download from the Salesforce.com AppExchange. Check out the product release!

MDR Forum — Fri, 23 Dec 2011 16:43:06 +0000

A View From The Catbird Seat

MDR Forum — Fri, 16 Dec 2011 03:17:44 +0000

As 2011 winds down, it’s time to look ahead to 2012. Industry expert Anne Wujcik shares some “View From the Catbird Seat” thoughts on what’s ahead for the education industry. Check out the December 16 edition of EdNET News Alert for trends, market forces, and issues that will impact you and your business.

Two Educators Share Insight on Social Media Landscape in Schools

MDR Forum — Mon, 21 Nov 2011 17:00:09 +0000

If you’re interested in finding out how social media is being used in schools and what your organization should be doing to meet the growing needs of districts in this arena, then you should check out the archives from last week’s free MDR webinar. We had two educators on the line with social media expert, Sandy Fivecoat and technology expert, Jeanne Hayes. Here’s a preview of questions that educators answered:

What is the general approach to use of social media in school districts and classrooms today?
What are the biggest opportunities for social media to enhance learning?
What policies are in place for the use of Facebook, Twitter, and other social media channels?
What should publishers be doing to meet schools’ needs?

Here’s a link to this valuable information!

How Marketing Automation Can Help Companies Maximize Revenue and More

MDR Forum — Tue, 15 Nov 2011 15:43:25 +0000

Marketing automation tools are helping companies — large and small — improve response rates, identify well-qualified leads, and make informed decisions about when and how to act on opportunities. They are also reducing the time and cost of creating campaigns and improving overall returns on marketing investments. Check out the most recent Market Insights column in EdNET News Alert to learn how your organization can start leveraging marketing automation and how other companies that sell to schools are using these tools to reach the right educator with the right message at the right time…

Live Session on Education Trends and Drivers

MDR Forum — Thu, 10 Nov 2011 22:10:15 +0000

If you missed it – we’ve posted the recording and powerpoint presentation! Anne Wujcik, a seasoned industry expert reviewed highlights from her “From the Catbird Seat” presentation at the annual EdNET Conference in September. She identified the most important trends, market forces, and issues that will impact you and your business in the year to come.

This was a very popular session chocked full of good information for organizations that sell to schools. We love some of the feedback we got! Here are a few of the many:

“Anne was excellent – the first time I watched a webinar without multitasking. I was totally focused. I hope I receive link to listen again.”

“Very informative and well organized presentation. Very complete and thorough arguments and facts.”

“Was very helpful in giving me the information to plan my strategy for 2012.”

Go Anne!

Social Media Marketing Trends: Upwards, Especially for Lead Generation

MDR Forum — Fri, 14 Oct 2011 14:56:59 +0000

If you are on the fence about whether to take the social media marketing plunge, you should definitely check out this research provided by Sandy Fivecoat, Founder of the WeAreTeachers online community for educators, in a recent MDR Webinar. The bottom line of her findings: more marketers are investing in social media and using it for lead generation. Check out these recent studies today’s edition of EdNET News Alert for more insight….

Taking Your Email Campaigns to the Next Level

MDR Forum — Tue, 04 Oct 2011 20:55:48 +0000

Increasing your email response rates, lowering costs, and doing more with less can work hand in hand if you use marketing automation. This term can sound scary to marketers who are used to traditional “batch and blast” email campaigns, but it’s really a catch-all phrase for a variety of strategies that can improve campaign results. And the good news – you don’t need to by expensive software solutions to get started, and it can be a lot less expensive and less time intensive.

What to learn more about marketing automation strategies that might work for you? You can check out a Marketing Automation webinar we are hosting on October 6 at 1:00pm ET. We’ll cover the basics and provide some real-life examples. If you can’t make the session, we’ll post a link to the recording sometime next week!

Want to Make the Most of Your Email Investment? Try Trigger Marketing…

MDR Forum — Tue, 13 Sep 2011 15:10:30 +0000

One of the most cost effective ways to maximize email campaign results and response rates is to use trigger marketing. MDR can help! We recently launched a new tool, Campaign Follow-Up Triggers, with automated features that allow you to set up automated messages for individuals who open or click your initial message and for those who don’t respond.

MDR’s Senior Product Director, Chris Ziemnicki, is doing a live demo of this new tool on September 15. You’re welcome to join us!